Strategic clarity for the age of AI.

Everyone is building AI. We help you rebuild your business.

Everyone is building AI. We help you rebuild your business.

Trigate Coaching works with leadership teams to make the hard choices AI is forcing on their market: the role to play, how to win, and what to stop. You leave with a strategy your team owns, not a deck that sits on a shelf.

Strategic clarity for the age of AI.

Everyone is building AI. We help you rebuild your business.

Trigate Coaching works with leadership teams to make the hard choices AI is forcing on their market: the role to play, how to win, and what to stop. You leave with a strategy your team owns, not a deck that sits on a shelf.

AI made insight faster. It didn’t make choosing easier.

AI made insight faster. It didn’t make choosing easier.

AI made insight faster. It didn’t make choosing easier.

Your team can generate a market analysis in minutes. What it can’t generate is agreement. The real bottleneck in most companies isn’t information. It’s a leadership team that hasn’t yet decided, together, what the business will become as AI reshapes its market.

Three things make that harder every quarter:

Change is accelerating. Advantages last less time, and annual planning can’t keep up.

The burden on leaders is growing. More decisions, more uncertainty, higher stakes, less time.

Alignment is the bottleneck. Strategies rarely fail for lack of ideas. They fail because people don’t understand them, don’t believe them, or can’t act on them.

WHY TRIGATE COACHING

Strategy that is sound, shared, and carried out.

Strategy that is sound, shared, and carried out.

Strategy that is sound, shared, and carried out.

A method, not a hunch.

A strategy method refined inside Intel’s Corporate Strategy Office and used with leadership teams across industries. It starts with the system you operate in, makes your choices and the beliefs behind them explicit, and turns them into coherent action.

AI-powered insight.

Trinity, our AI strategy engine, delivers market, competitor, and AI-exposure analysis in days instead of months. Your team can focus on judgment, not research.

Strategy as a team sport.

We coach your team through the choices instead of handing you answers. Hidden beliefs come out, disagreements get resolved, and everyone leaves owning the same strategy.

HOW TO START

Three ways to work with us.

Three ways to work with us.

Three ways to work with us.

1

START HERE

Strategic Positioning Report

A clear, AI-powered read on your market, your AI exposure and your strategic position, with a 90-minute debrief.

About 2 weeks · $2,500, credited toward a Sprint

1

START HERE

Strategic Positioning Report

A clear, AI-powered read on your market, your AI exposure and your strategic position, with a 90-minute debrief.

About 2 weeks · $2,500, credited toward a Sprint

2

CORE ENGAGEMENT

Trigate Strategy Sprint

Your leadership team makes its strategic choices, tests the beliefs behind them and commits to an 18-month roadmap.

4 to 6 weeks · from $25K

2

CORE ENGAGEMENT

Trigate Strategy Sprint

Your leadership team makes its strategic choices, tests the beliefs behind them and commits to an 18-month roadmap.

4 to 6 weeks · from $25K

3

ONGOING

Strategy Partnership

Ongoing support to keep strategy alive: quarterly reviews, team and executive coaching, and market signals that tell you when to adapt.

6 to 12 months · priced to scope

3

ONGOING

Strategy Partnership

Ongoing support to keep strategy alive: quarterly reviews, team and executive coaching, and market signals that tell you when to adapt.

6 to 12 months · priced to scope

LEADERSHIP TEAMS WE’VE WORKED WITH

Intel
Airbnb
Samsung
Elastic
2K
Systematics
Oregon Consensus
Articul8
Bobsled
Thrive Guides
Intel
Airbnb
Samsung
Elastic
2K
Systematics
Oregon Consensus
Articul8
Bobsled
Thrive Guides
Intel
Airbnb
Samsung
Elastic
2K
Systematics
Oregon Consensus
Articul8
Bobsled
Thrive Guides

3 new growth engines

3 new growth engines

3 new growth engines

beyond the services AI is automating

CASE STORY · SYSTEMATICS

Future-proofing a technology partner in the age of AI.

Systematics, one of the country’s leading value-added resellers, saw AI starting to automate the services behind 40 years of growth. In four months, its executive team chose three coordinated growth initiatives and left with 90-day activation plans and clear decision gates.

“Trigate did not hand us a strategy. They helped our leadership team build one.”

Oded Leventer, CEO, Systematics

Strategists who have done it from the inside.

Strategists who have done it from the inside.

Strategists who have done it from the inside.

Trigate Coaching’s partners spent decades at Intel, through some of the biggest technology shifts of the last thirty years. We led its Corporate Strategy Office, ran its New Business Incubator and built its leadership programs. Now we bring that experience to leadership teams facing the next shift.

Dr. Brandon Barnett

Dr. Brandon Barnett

FOUNDER AND CEO

Former GM of Intel’s New Business Incubator. PhD in applied physics, 19 patents, advisor to the White House and the World Economic Forum.

Bernhard Ries

Bernhard Ries

MANAGING PARTNER

Former head of Intel’s Corporate Strategy Office, reporting to the CEO.

Pam Kelley-Dockter

Pam Kelley-Dockter

MANAGING PARTNER

Creator of Intel’s Women’s Leadership Academy and an ICF-accredited leadership and strategy coach.

Latest thinking

Latest thinking

Latest thinking

KEYNOTE · AI4 2026

Everyone is building AI. Who is rebuilding their business?

Dr. Brandon Barnett on why AI adoption isn’t a strategy, and what leadership teams should decide first.

KEYNOTE · AI4 2026

Everyone is building AI. Who is rebuilding their business?

Dr. Brandon Barnett on why AI adoption isn’t a strategy, and what leadership teams should decide first.

COMING SOON

Our forthcoming book

“What do we have to believe to be true for this idea to work?” A new book on building organizations that think strategically as a team.

COMING SOON

Our forthcoming book

“What do we have to believe to be true for this idea to work?” A new book on building organizations that think strategically as a team.

Ready to make the choices AI is forcing?

Ready to make the choices AI is forcing?

Ready to make the choices AI is forcing?

Start with a conversation, or start with a clear read on where you stand.